About Us
Let our Board-certified medical affairs experts plan your next medical device launch strategy
From Concept/Ideation through market launch to post-market strategy.
Concept/Ideation is the most important phase of product launch readiness.
1. Situation analysis: patient journey map, patent search, market research, customer archetype profile.
2. Competitive intelligence and SWOT analysis. SWOT (strength, weaknesses, opportunities and threats).
3. Value proposition: What is the Product? Does it create gain or does it relief pain? For customers doing what type of work?
4. Business model canvas
5. design and development of product
6. verification and validation
Rula Abbud-Antaki, Ph.D., BCMAS
Founder
• Entrepreneur and proven leader in starting a biotech company and turning it into a clinical diagnostic venture
• Inventor of Cancer BioChip System, Falcon Breast Cancer Test, Rapid Breast Cancer Test and At-Home COVID Test
• Extensive experience in molecular diagnostic assay development from bench to bedside
• Proven experience in CLIA laboratory certification, Medicare/Medicaid reimbursement
• Demonstrated experience in bringing genomic testing to the clinical setting
• Conducted extensive research in Molecular Biology, Genomic testing and analysis, Transgenic and knockout mouse models of disease, Breast Cancer Research, Endocrinology, and Neuroendocrinology
James Antaki, Ph.D.
Chief Technology Officer,
Susan K. McAdam Professor of Heart Assist Technology
Meinig School of Biomedical Engineering
Cornell University
The current emphasis of Prof. Antaki's research involves five application areas: circulatory support systems for children, decision-support tools for severe heart failure, diagnostic technology for the home and point-of-care to improve patient engagement, multi-scale modeling of thrombosis in artificial circulation, and development of medical devices for global health. A nascent, overarching project aims to accelerate medical innovation by professional networking between physicians, medical product designers, and patients. Although these interests and experiences are diverse, they share a common theme of improving healthcare though biomedical engineering.